Introducing Gold Friday

Join Gold Friday

The Black Friday Alternative

Pledge up to 5% of sales (or a fixed amount) on Friday 24th November to Salvation Army Pukekohe


Gold Friday is a one-day-only promotion held on Black Friday (24th November), where instead of heavily slashing margins and profit, businesses can donate up to 5% of full-price purchases or any fixed amount to a local charity.

Greg Hicks from Preview + District has introduced it to his store this year as a way to combat the pressure to heavily discount stock. “It’s important for any small business to get their full margin. But we can stomach 5% for a good cause,” says Greg.

Other local businesses are also getting on board with this feel-good alternative to Black Friday sales and it's been suggested that we offer the opportunity to our whole community to make a big difference this November. To reflect the national campaign, we are donating to Salvation Army Pukekohe to help their local initiatives.

How to participate

It’s really simple - just email with the following info:
  1. Your store(s) / business name(s) and address(es)
  2. Your pledge percentage or fixed amount
  3. Utilise the below assets and the poster in this month's Loop magazine to advertise to customers
  4. Confirm the amount you've raised / donated by close of business on Monday 27 November
  5. Payment due by November 30
Businesses outside of retail may want to opt for a fixed amount or a percentage of invoices received that day.
We will not be asking for proof of turnover, this initiative is built on trust. By agreeing to participate, you act in good faith, donate as agreed, and pay before the due date. We will be making available to the public the list of stores participating and noting as the donations come in. You can choose to display your donation value or keep it private.


More information

100% of funds will be donated directly to Salvation Army Pukekohe who will use the money for local initiatives and to help local families have a happier holiday season.
Participants will be promoted through the PBA and the national Gold Friday communications in the weeks leading up to and after Gold Friday. The full amount of our local donations will be announced at the end when all funds are received.

Use the imagery below for social posts and in-store flyers to turn your browsers into spenders. In this month's Loop Magazine, we've included a poster you can cut out for your shop window.


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