Introducing Gold Friday
Join Gold Friday
The Black Friday Alternative
Pledge up to 5% of sales (or a fixed amount) on Friday 24th November to Salvation Army Pukekohe
Gold Friday is a one-day-only promotion held on Black Friday (24th November), where instead of heavily slashing margins and profit, businesses can donate up to 5% of full-price purchases or any fixed amount to a local charity.
Greg Hicks from Preview + District has introduced it to his store this year as a way to combat the pressure to heavily discount stock. “It’s important for any small business to get their full margin. But we can stomach 5% for a good cause,” says Greg.
Other local businesses are also getting on board with this feel-good alternative to Black Friday sales and it's been suggested that we offer the opportunity to our whole community to make a big difference this November. To reflect the national campaign, we are donating to Salvation Army Pukekohe to help their local initiatives.
How to participate
- Your store(s) / business name(s) and address(es)
- Your pledge percentage or fixed amount
- Utilise the below assets and the poster in this month's Loop magazine to advertise to customers
- Confirm the amount you've raised / donated by close of business on Monday 27 November
- Payment due by November 30
More information
Use the imagery below for social posts and in-store flyers to turn your browsers into spenders. In this month's Loop Magazine, we've included a poster you can cut out for your shop window.